Don’t miss a single thing with Full HD quality! From the smallest detail to the brightest colour, everything appears clearer and more lifelike for a truly immersive experience.

Plus, with so many HD source options – from HD broadcasting, Blu-ray Disc™ players, HD Handycam® camcorders, HD Cyber-shot digital cameras, to your PLAYSTATION®3 – it’s easier to enjoy quality images than ever before!

In LCD televisions, the main determining factor for picture quality is the processing engine. BRAVIA Engine 3™ is a high definition video processor which reproduces pictures with higher contrast, superior colours, and amazing clarity.

Best of all, you can enjoy these high quality images regardless of whether the source is in SD (Standard Definition) or HD (High Definition).

Because we watch television shows under varying lighting conditions throughout the day – whether daylight or fluorescent lamps – images may sometimes appear washed out or too bright.

Ambient Sensor compensates for this by reading the brightness and colour temperature of the BRAVIA’s surroundings and adjusting the image accordingly so you’ll always get the best picture possible all the time, at any time.

BRAVIA televisions have an intelligent MPEG Noise Reduction (NR) feature that gets rid of both speck-like noise around subtitles and block noise that are usually found in fast-moving scenes. Effective for SD, HD, and even upconverted images, MPEG NR ensures a sharper and more beautiful result each and every time.

BRAVIA Sync lets you link all compatible devices together for a simple one-push startup/shutdown process. Additionally, you can also operate these devices using just the BRAVIA remote control. With BRAVIA Sync, it’s all about convenience because entertainment should never be hard work!